IVIO was tailored its brand with a special focus for all segmentation of the society. IVIO is not trying to be the biggest brand in the world, but it’s trying to be the best brand for all the stratum community. This strategy had proven to be very effective in which IVIO branded products have been consistently exist since the year of 2002 and beating up other international brands in term of unit sales for similar products side by side in the same places.

IVIO focused marketing efforts, supported with various selected promotion through mass media, whether newspaper, magazine, radio, televisions, etc. And it had elevated the status of IVIO innovative products to be desired brand in its market segment.

To join the successful few who had built a long lasting brand image in the world, we had invested heavily in its IVIO brand. However, unlike the other international brand’s strategies of bombardment of advertising and media campaign, we focused on creating our depth on service level, completeness of channels and extensive product range. To be a leading audio-visual, multimedia and gadgets company in the world, IVIO itself gives a full attention on quality of the product and always evolving technology. Spread markets and customer support all over the world as a commitment for IVIO to the customer’s need and satisfaction.

IVIO, Inc

November 2007